Echte Liebe (EL) is a full-service agency for programmatic marketing based in the heart of Cologne (Germany). Together with their team of 32 co-workers, the company founders Sena Berglar, Mark Elsner and Siamac Alexander Rahnavard convert marketing strategies into programmatic strategies and implement them with loving attention to detail. Marketing in its original form is supposed to give impetus and help in promoting innovation. This is where EL begins: All the possibilities and potentials that arise along the entire extended EL Programmatic Advertising process and value chain are consequently used.
Successful marketing measures are always preceded by a strategy. An in-depth and comprehensive analysis of the customer's objectives and data serves as the basis of the EL Strategie.
Available data is often just left unused by companies and agencies - such Data Intelligence constitutes the strategy driver in the EL programmatic marketing process chain. EL continuously takes advantage of the opportunities resulting from programmatic data management by observing the status quo, ex ante and ex post. In doing so, we dynamically adapt the strategy core to achieve the best possible results. Strategy and data input can be operationalized within the scope of Programmatic Creativity:
Programmatic Data and defined ingredients of the strategy are combined and then made visible for the users in the form of an advertising medium tailored to their individual needs. The advertising spaces that are necessary for that purpose are derived from the best possible Programmatic Buying results, taking into account the defined programmatic strategy and creativity based on programmatic data.
New data knowledge is generated in every campaign delivery. This knowledge is not only continuously used for optimization and strategy adapting, but can also be fed into the product policy and therefore into the strategic corporate orientation, along with decisive user information.
This results in a programmatic circuit that moves digital marketing up to a whole new level.
EL calls this programmatic marketing.
Echte Liebe offers absolute:
- Independence - in selecting the right technology stack and in the media buying
- Transparency - EL is the initiator of the BVDW (German Federal Association of the Digital Economy) Code of Conduct
- Holistic nature - EL takes into account the whole process and develops a vision and objectives that are achieved in close collaboration with the customer.
The Echte Liebe guarantee promise
Irrespective of whether EL implements an entire programmatic marketing strategy or a single campaign, the attention to detail is always a matter of course, within the latitude granted by the customer.