Almost a month has passed since the Dmexco trade show. However, we would like to give you a small summary from our perspective. Our special starting shot was an event on the eve before the fair's opening day at Grünfeld. The motto: “Internet of Drinks” – presented by Echte Liebe and Semasio. Interactive Havana Club long drink glasses with built-in NFC chips were the special feature of this event. By scanning the chip, the user gains access to the web app Cocktailclub, which offers cocktail recipes and the corresponding shopping lists. The bar Grünfeld in the heart of the Belgian quarter was crowded – a successful start for the upcoming days.
The motto of this year's Dmexco was “Take C.A.R.E.”. This acronym stands for Curiosity, Action, Responsibility and Experience. Take C.A.R.E. is understood as a motto and motivation for the industry and looks back on the debates of the last months: A time that was characterized by data scandals, electoral manipulations and the power of the internet giants. This motto reflects the desire for more transparent communication and the definition of new values in the industry.
Wednesday morning at 9 a.m. – starting signal for two exhibition days, with many new contacts, conversations and our clients. For the first time, we booked a booth in the newly created World of Agencies in Hall 8. This proved to be the right decision, as this location resulted in interesting discussions and meetings.
Echte Liebe was also involved in some lectures and tours at the fair. On September 12th, 2018 Mario Widmann gave a speech on holistic data driven marketing and the possibilities of thinking and implementing marketing on a data-driven approach. Another highlight was Siamac Rahnavard’s moderation of the seminar “Programmatic Advertising: Caught between Media and Data” by the BVDW (German Association of the
Digital Economy). Furthermore, Siamac Rahnavard and Mario Widmann accompanied two of the BVDW Guided Tours.
The visit of Cologne's Mayor Henriette Reker was a further highlight of the fair. Reker came to our booth and gathered information about our agency and the possibilities of data-driven location marketing.
Our location in the World of Agencies was a complete success – we are looking forward to the next year!