As one of eleven agencies/service providers, Echte Liebe has received the Programmatic Advertising Quality Certificate of the BVDW. We were audited in the areas of strategic consulting and campaign management. In addition to our experience in Programmatic Advertising (20 percent), our way of working (40 percent), customer satisfaction (30 percent) and general commitment (10 percent) to the market were relevant criteria.
As a full-service agency that focuses entirely on programmatic marketing and thus integrates the areas of strategy development, data intelligence and programmatic advertising, we are happy to be one of the certified agencies. The Programmatic Advertising quality certificate initiated by the BVDW provides guidance in choosing agencies and certifies the expertise of market participants in the above-mentioned fields.
From our point of view, it would be desirable to have a clearer distinction between market participants and marketers, trading desks and agencies in order to create further transparency and clarity.