HubSpot

HubSpot is the all-rounder in inbound marketing. Admittedly: Due to the many functions, getting started can be complex. But your HubSpot campaign is only a few clicks away. We'll get you there in just a few steps.

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In inbound marketing, there is hardly any way around HubSpot.

No wonder: hardly any other tool offers such a wide range of functions and detailed evaluation options. So let's take a closer look at the tool...

What is Hubspot?

This question is not so easy to answer, because HubSpot sees itself as an all-in-one solution. It can be used to combine inbound marketing, sales, contacts and customer services. HubSpot is thus used as a tool not only in marketing, but also in sales and even after-sales in equal measure. Since the platform combines many different functions, it is possible to create a consistent and positive customer experience.

As the name suggests, HubSpot consists of different "hubs", or sub-areas. There is the Marketing Hub, Sales Hub and Service Hub. There is also a CMS solution and an Operations Hub. All these specialised areas in combination make the tool particularly powerful!

The basic idea of HubSpot is to address customers via so-called inbound measures. Here, the target group is accompanied along its "customer journey" with content that is always appropriate. In the best case, potential customers are convinced of the product, the service or the brand in such a way that a purchase is made. Even after the conversion, the customers can be addressed with added-value content so that the contact with the brand does not break off in the ideal case.

The customer journey and the associated inbound marketing process can be divided into different phases:

  • The company creates high-quality content that satisfies the (information) needs of the users. Through this content, companies attract the attention of the target group and establish initial brand contact.
  • In the second phase, website visitors are converted into leads. Particularly promising customers with a high willingness to buy can thus be effectively identified!
  • In the third step, the "closing" takes place, in which a purchase is to be brought about with the potential customer. This can be done via digital channels, but also in direct communication with the sales team.
  • Even after the sale has been concluded, the customers are provided with relevant information. In this way, they should become advocates for the brand and also make other customers aware of the positive brand experience.

In this process, marketing and sales processes run hand in hand. This underlines the importance of HubSpot as a fully comprehensive tool to connect different departments.

Advantages of HubSpot

  • Boundless overview: The most important advantage of HubSpot is the linking of the different areas of marketing, sales and service, which are still separate in many organisations. Brands are thus able to speak a uniform language in all their external and customer communication and avoid internal information silos as far as possible.
  • Everything in one place: With HubSpot, you can find all relevant data and information centrally in one place. This includes, for example, contacts, website visitors, but also performance data for campaigns.
  • Automation: Automated processes allow you to generate new leads faster and more efficiently. HubSpot's marketing automation tool sets the course to significantly simplify tedious processes.
  • Transparent key figures: If you work with many different tools, you need well-established processes and a great deal of discipline to reliably read out all key figures. In addition, if KPIs are collected separately for different channels and/or departments, causal relationships are much more difficult to establish. Because HubSpot is used in all areas of marketing and sales, you get a significantly higher level of transparency for all key figures.
  • All elements in one place: A campaign consists of the most diverse components: Landing page, social media posts, CTAs, emails... With HubSpot, all elements can be covered, edited and evaluated in one tool.
  • SEO opportunities: A key element in inbound marketing is visibility via search engines. What's the point of having the best content if no one finds it and gets to see it? For this reason, a useful SEO tool is integrated into HubSpot's Marketing Hub. With this, the "search engine suitability" of landing pages or websites can be easily checked in real time.
  • Suitable for non-professionals: No programming skills are required to use HubSpot. All functions are therefore not a closed book for those who do not have in-depth IT knowledge.
  • GDPR compatibility: Nowadays, the question arises for every marketing tool as to whether it can be used without hesitation with regard to data protection guidelines. HubSpot includes various options for making marketing compatible with the GDPR. The most important functions include cookie banners, unsubscribe links in emails, DSGVO-compliant forms and a simple process for completely deleting contacts from the CRM. From a data protection perspective, nothing stands in the way of using HubSpot, on the contrary: only with the uncomplicated implementation of all necessary functions for optimal protection of personal data can you be sure that all marketing activities are fully DSGVO-compliant.

From the many advantages convinced by HubSpot?
Great - then we're on the same wavelength! Together, we'll develop your HubSpot campaign in just a few steps.

The most important functions for your campaign

HubSpot is a fully comprehensive tool that offers a wide range of different, useful functions for every campaign. The following applies: Every campaign is different and has different requirements for the range of functions. However, some particularly important functionalities have emerged that are regularly used::

  • Creation of landing pages: Thanks to HubSpot, high-quality landing pages can be created quickly and without much effort. These can be further enhanced with call-to-action elements and other integrations such as contact forms or Calendly widgets.
  • Forms and CTAs: You can generate leads easily and efficiently with forms, CTAs or pop-ups.
  • Use blogs: Blogs are one of the classics in inbound marketing. With HubSpot, you can create the infrastructure for content on the one hand, but also publish and edit relevant and multi-value content on the other.
  • Lead capture: Visitors to the website or landing page can be read out and then addressed individually with separate content
  • CRM: Business contacts can be transferred manually or automatically into a comprehensive CRM system.
  • Integration of social ads or Google Ads: Ads on social networks or Google can be viewed on the respective platforms, but can also be integrated directly into HubSpot.
  • Social media management: You can also use HubSpot to play on the most important social networks and check the activities there.
  • Email marketing: Emails are an important tool for constantly addressing your target group. Create personalised mailing templates, track and manage the content sent.
  • Meeting tools: With these tools, your customers have the possibility to book an appointment directly. The appointments are automatically synchronised with different calendars.
  • Analytics: Practically every key figure can be read out. Dashboards and campaign reports provide information about the success of all measures via emails, landing pages, social media and so on.
As you can see, HubSpot is a very powerful tool that makes full use of its advantages and functions in all marketing and sales processes. We are happy to provide support in the form of advice or manage your entire campaign.

We can start right away!

To start your first HubSpot campaign, we need some information. After that, we'll get back to you - and start marketing your product,
service or brand without a long wait.